Senior Marketing Manager

We are recruiting for a new role within the Marketing and Events Team at National Highways, which is responsible for delivering impactful paid-for behavioural change campaigns and corporate events, managing the new Cabinet Office PASS controls, and coordinating engagement and content for Executive speaking engagements.

The Senior Marketing Manager will manage the development and delivery of some of the UK's most critical road safety campaigns, working closely with internal and external stakeholders to deliver behavioural change campaigns.

Hybrid role, with main office Birmingham/ Guildford - (40% office based with some travel to London)

What you'll be leading on

• Create and plan marketing campaigns with clearly defined and measurable objectives using multiple channels (owned, earned and 'paid for')


• Drive effective forward planning and partnership working with stakeholders, suppliers and other partners, providing communications advice, sharing good practice and coordinating activity.


• Develop campaign assets, providing an effective design brief and liaising with key partners, monitoring the team performance and delivery.


• Manage agency support and allocated financial budgets, to ensure that expenditures are controlled and excellent value for public money is achieved.


• Manage the new Cabinet Office marketing controls process working with the team to develop both the strategic and technical business cases.


• Monitor, evaluate and report on the outcomes of marketing campaigns to identify lessons learned to inform future activity, working in partnership with the Insight Team.


• Play a key role in the Communications Group: a. Role modelling our team culture b. Setting and maintaining performance standards in the team and c. Helping to deliver the communications transformation programme.


You will facilitate collaboration between your team and other communications functions and contribute to improvement, wellbeing and EDI workstreams within the Group.


• Demonstrable experience as a senior marketing communications professional with a good understanding of the wider communication context.


• Proven track record of managing marketing communications relating to behavioural change.


• Good working understanding of maximising digital and social communications and CRM marketing.


• Proven track record of working in a complex environment, leading a team and managing a significant budget.


• Specialist marketing communications knowledge and experience, underpinned by relevant professional qualifications or training.
  
  An informal blended working approach has been adopted for many of our roles across National Highways. We offer many different ways to work flexibly and we're open to discuss part-time working, job shares, and flexible start and finish times.


Please wait until the interview stage before asking us about flexibility, and we will explore what is possible.

Why you should join us

At National Highways we believe in a connected country. We are passionate about creating a culture where colleagues feel connected, included and enjoy greater wellbeing to achieve this. We're proud that as an organisation we are continually striving to do better and actively encourage and support our colleagues to do the same with their careers.

So, if you put safety first, take ownership of your work, show passion for what you do, work effectively in a team, and demonstrate integrity in how you do it - then you'll be a great fit for our organisation.

An informal blended working approach has been adopted for many of our roles across National Highways. We offer many different ways to work flexibly and we're open to discuss part-time working, job shares, and flexible start and finish times.

Please wait until the interview stage before asking us about flexibility, and we will explore what is possible.

Our benefits package


• Our total reward package includes basic salary, the potential for a performance related bonus


• Contributory pension scheme with employer contribution of up to 10%


• Annual Leave starting at 26 days (plus Bank Holidays) rising by 1 day each year up to 31 days (plus Bank Holidays)


• Flexible hours and blended working between base location/home


• Life assurance of 4 times annual salary


• Health and wellbeing support, including an Employee Assistance Programme, available 24/7 365 days and network of mental health first aiders. Plus access to a wellbeing app to enhance your self-care 24/7, Occupational health service and flu vaccines


• A cycle to work scheme for the purchase of a bicycle and equipment for healthy, low carbon travel


• Significant investment in your career development, through learning and development, talent management, coaching, mentoring and on job experience


And we are

• Family friendly with enhanced maternity leave and pay, paternity leave (15 days), shared parental leave, adoption leave. Plus access to financial support for holiday play schemes and paid special leave (up to 5 days pa), eg for caring responsibilities


• Money friendly with access to a discounts platform including over 3000 discounts for supermarkets, eating out, leisure, holidays. Alongside a financial wellbeing programme


• Community friendly - offering paid leave to volunteer, 3 days basic/year plus an extra 3 days to support the national Covid effort


If you are successful, it is key to know all offers of employment are subject to satisfactory completion of our pre-employment checks which include:


• Right to work check


• 3 year employment history references


• DBS criminal record check


• Social media and adverse journalism check


• Driving licence check (if applicable)


• Fit to work questionnaire (for all), followed by a medical check (if applicable)