Senior Marketing Executive

In this role, you will provide direct support into the Retail Marketing Manager; delivering and supporting with the design of local marketing activity to maximise revenue and customer profitability through existing and new Bupa Clinics. As well as looking into ways in which to maximise the customer experience both inside the health centre and at all customer touchpoints. You will work with the Retail Marketing Manager to develop a local marketing strategy and plan initiatives for Bupa Health Centres and the product portfolio and establish effective working relationships with centre managers, the operations teams, bookings team, Insight, Data, PR, Digital, Brand and the other members of the Marketing Department to share knowledge and plan holistic campaigns.

You'll help us make health happen by:

• Assist in the delivery of localised marketing campaigns, communicating activity and performance to centres and other key stakeholders.


• You will be expected to contribute to the planning, development and implementation of plans and support with reactive marketing material, as part of your day-to-day role.


• You will be expected to keep the wider marketing and product team up-to-date and improving communication processes.


• You will champion Bupa's full product range, the brand, the customer, and the centres' needs through all communications and attend meetings with key stakeholders within centres to understand current up sell and cross sell activity and identify future local opportunities to drive customer revenue.


• You will also be responsible for working with key stakeholders to keep customer experience at the forefront of activity and explore opportunities to enhance this.
  
  Full mix marketing experience (traditional and digital)


• Understanding of analytics and measurement tools


• Consumer Marketing experience


• Minimum 5 years' experience in a marketing role


• Qualification in Marketing (CIM or degree)


• Good time management and organisational skills
  
  We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.


We encourage all of our people to "Be you at Bupa", we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday (pro-rata), increasing through length of service, with option to buy or sell


• Bupa health insurance as a benefit in kind


• An enhanced pension plan and life assurance


• Support with travel costs via a season ticket loan or cycle2work


• Company Performance-based bonus


• Full induction and training provided


• Onsite gyms or local discounts where no onsite gym available


• Various other benefits and online discounts


• Opportunities for career development around Bupa


• Option to join dental insurance scheme at a discounted rate


• Access to our Digital GP platform on your mobile


• Emotional wellbeing support


• Access to family mental health line


• Financial wellbeing channels


• Support for carers


Time Type:
Full time

Job Area:
PR , Marketing & Brand