PPC Manager

On behalf of our client, a leading digital agency with a strong foothold in various markets, we are seeking a dynamic PPC Account Manager to join their team in Harpenden.,

• Comprehensive Campaign Management: Execute and oversee paid media campaigns across diverse platforms such as Google Ads, and Bing Ads. This includes managing campaigns for paid search, shopping, display, remarketing, and video.


• ROAS Optimisation: Constantly monitor and adjust campaigns to maximise ROAS. Employ advanced strategies and analytics to identify opportunities for efficiency and growth.


• Daily Account Oversight: Take ownership of core PPC accounts, conducting daily reviews and updates across various media channels to monitor spend and performance.


• Global Campaign Implementation: Implement and manage campaigns across multiple languages and regions, adapting to different market dynamics and consumer behaviors.


• Reporting and Analysis: Prepare, deliver, and quality-assure detailed campaign reports, proposals for new business, and strategic plans.


• Creative Asset Management: Coordinate the creation of marketing assets such as images, videos, and copy, strategically incorporating them into campaigns to enhance performance and engagement.
  
  Innovative Thinker: Actively seeks out and identifies new trends or ideas that can enhance existing campaigns or inspire new strategies.


• Analytics: Demonstrates an ability to analyze marketing data and user interactions, providing insights on optimization and refinement.


• Relationship Building: Excels in developing and maintaining strong, productive relationships with both colleagues and clients.


• Multitasking: Capable of managing multiple projects simultaneously without compromising on quality or effectiveness.


• Adaptability and Attention to Detail: Possesses a flexible approach to work, with a keen eye for detail, ensuring high-quality outputs.


• Growth-Oriented: Displays enthusiasm and ambition to contribute to the growth of the department alongside the team.


• Team Collaboration: A strong team player with a hands-on mentality, who brings gravitas and innovation to the role., Proven PPC Expertise: 3-5 years of experience in PPC management within a fast-paced environment, preferably with a background in B2B, particularly automotive and industrial sectors.


• Platform Proficiency: Expertise across major platforms such as Google Ads, Google Analytics, Google Tag Manager, Bing Ads, and familiarity with all Google Channels.


• Analytical Tools: Strong skills in Google Analytics and Data Studio are essential for success in this role.


• Certification: Holds Google/digital accreditations in YouTube, Display, Search, and other relevant areas.


• Lead Generation: Demonstrated experience in lead generation strategies and tactics.


• Proven Success: A portfolio of case studies showcasing successful campaigns delivered.
  
  Salary: £35k to £45k per annum dependent upon experience.

Employee Benefits:

• 30 days' holiday plus UK public holidays.


• Access to The Selbey Anderson College (via Udemy) for ongoing personal development.


• Opportunities for career progression and to make your stamp.


• Hybrid working - 3 days in the office (Monday-Wednesday) 2 days choice of home or office (Thursday and Friday).


• Medicash health plan.


• Pension scheme (contributory).