Marketing Campaigns Manager

To deliver high quality long-term, professional marketing communications campaigns to the public and stakeholders, that raise and maintain the profile and reputation of National Highways and build wider understanding of the company's work. To plan and implement marketing communications campaigns using owned, earned and paid for channels. To manage budgets, oversee campaign research and evaluation, to continuously improve customer awareness and behaviour change metrics. Ensure that the most appropriate marketing mix is developed for each campaign to the highest possible standards and with the best return on investment.

Birmingham or Guildford based (40%) with regular travel to London/ Birmingham.

What you'll be leading on

• Develop and deliver high quality professional marketing communications campaigns to the public and stakeholders. This includes campaign planning, campaign business case, writing campaign briefs, managing the development of creative material, coordinating multiple channels (owned, earned and 'paid for'), liaising with key campaign partners, campaign budget management and campaign evaluation.


• Procure and manage specialist marketing services via central government frameworks, writing briefs, selecting and managing suppliers, overseeing the delivery of campaign activity.


• Maintain effective forward planning and develop communications and partnership working with stakeholders, suppliers and other partners, sharing good practice and coordinating activity


• Provide communications and marketing advice to managers, staff and others, including developing and implementing high quality communication/marketing campaigns., Our role is to lead and deliver communications and engagement activity that showcases the positive impact of roads investment, supporting the delivery of the RIS and building advocacy for future investment. We partner with the business to build our company's reputation as a trusted operator of the network that puts its customers and their safety first.
  
  Demonstrable experience as a marketing communications professional with a good understanding of the wider communication context.


• Proven track record of delivering long-term marketing communications relating to behavioural change.


• Experience running campaigns across multiple digital and social media platforms, ensuring continuously improving metrics.


• Experience of developing and managing project plans and budget.


• Marketing communications knowledge and experience, underpinned by relevant professional qualifications or training.


A bit about us

We are passionate about working together to deliver creative and compelling communications, building advocacy, increasing awareness and improving driver confidence about how to drive safely on our roads.

At National Highways we believe in a connected country. We are passionate about creating a culture where colleagues feel connected, included and enjoy greater wellbeing to achieve this. We're proud that as an organisation we are continually striving to do better and actively encourage and support our colleagues to do the same with their careers.

An informal blended working approach has been adopted for many of our roles across National Highways. We offer many different ways to work flexibly and we're open to discuss part-time working, job shares, and flexible start and finish times.

Please wait until the interview stage before asking us about flexibility, and we will explore what is possible.

Our benefits package


• Our total reward package includes basic salary, the potential for a performance related bonus


• Contributory pension scheme with employer contribution of up to 10%


• Annual Leave starting at 26 days (plus Bank Holidays) rising by 1 day each year up to 31 days (plus Bank Holidays)


• Flexible hours and blended working between base location/home


• Life assurance of 4 times annual salary


• Health and wellbeing support, including an Employee Assistance Programme, available 24/7 365 days and network of mental health first aiders. Plus access to a wellbeing app to enhance your self-care 24/7, Occupational health service and flu vaccines


• A cycle to work scheme for the purchase of a bicycle and equipment for healthy, low carbon travel


• Significant investment in your career development, through learning and development, talent management, coaching, mentoring and on job experience


And we are

• Family friendly with enhanced maternity leave and pay, paternity leave (15 days), shared parental leave, adoption leave. Plus access to financial support for holiday play schemes and paid special leave (up to 5 days pa), eg for caring responsibilities


• Money friendly with access to a discounts platform including over 3000 discounts for supermarkets, eating out, leisure, holidays. Alongside a financial wellbeing programme


• Community friendly - offering paid leave to volunteer, 3 days basic/year plus an extra 3 days to support the national Covid effort


If you are successful, it is key to know all offers of employment are subject to satisfactory completion of our pre-employment checks which include:


• Right to work check


• 3 year employment history references


• DBS criminal record check


• Social media and adverse journalism check


• Driving licence check (if applicable)


• Fit to work questionnaire (for all), followed by a medical check (if applicable)