Insight & Evaluation Manager - Roads for Good

The Insight and Evaluation Manager will help champion an insight driven, campaigns-based approach to our communications, working to support and evaluate one of our two core campaign pillars (Safer Roads and Roads for Good). You will source, collate and analyse insight to ensure all campaign activity is insight-based, targeting the right audiences and utilising the most appropriate channels to reach its audiences. You will utilise robust evaluation principles to evaluate the impact and outcomes of campaign activity, ensuring that lessons are learnt from previous evaluation rounds to inform future plans. You will also identify emerging reputational risks and opportunities and ensure our paid for campaigns successfully change perceptions or behaviours and constitute a good use of public funds.

What you'll be leading on

• Act as the overall Insight and Evaluation lead for the Campaign Pillar, providing relevant insight and trusted advice to communications colleagues and shaping campaign activity which ultimately influences perceptions and changes behaviour.


• Oversee the management and development of several key insight and evaluation tools, including social listening tools, the development of appropriate logic models, and metrics to effectively baseline and measure performance of campaigns.


• Lead on the overall evaluation of the Campaign, ensuring activity is comprehensively and consistently evaluated, and acted upon to inform future approaches with a particular focus on our paid for and low cost/no cost marketing activity.


• Champion an insight-driven, campaign-based approach, working across the Communications Group to promote and embed best practice on insight and evaluation, advising other specialist teams on how to evaluate their own activity.


• Keep up to date with industry best practice, identifying and using the most effective tools and sources of insight to monitor reputation and evaluate campaigns as well as sharing this information across communications teams where applicable., We are passionate about working together to deliver creative and compelling communications, building advocacy, increasing awareness and improving driver confidence about how to drive safely on our roads.


Our role is to lead and deliver communications and engagement activity that showcases the positive impact of roads investment, supporting the delivery of the RIS and building advocacy for future investment. We partner with the business to build our company's reputation as a trusted operator of the network that puts its customers and their safety first.


• Experience of developing and implementing insight and evaluation activities aligned to best practice approaches.


• Proven understanding of how to gather, analyse and interpret qualitative and quantitative perceptions data to help baseline and inform evaluations.


• Ability to provide comprehensive and robust evaluations for campaigns & Excellent analytical and reporting skills.


• Confidence in advising teams on how to best evaluate their own work and when discussing campaign success and lessons learnt to key stakeholders and senior teams.


• Project management and coordination
  
  At National Highways we believe in a connected country. We are passionate about creating a culture where colleagues feel connected, included and enjoy greater wellbeing to achieve this. We're proud that as an organisation we are continually striving to do better and actively encourage and support our colleagues to do the same with their careers.
  
  An informal blended working approach has been adopted for many of our roles across National Highways. We offer many different ways to work flexibly and we're open to discuss part-time working, job shares, and flexible start and finish times.


Please wait until the interview stage before asking us about flexibility, and we will explore what is possible.

Our benefits package


• Our total reward package includes basic salary, the potential for a performance related bonus


• Contributory pension scheme with employer contribution of up to 10%


• Annual Leave starting at 26 days (plus Bank Holidays) rising by 1 day each year up to 31 days (plus Bank Holidays)


• Flexible hours and blended working between base location/home


• Life assurance of 4 times annual salary


• Health and wellbeing support, including an Employee Assistance Programme, available 24/7 365 days and network of mental health first aiders. Plus access to a wellbeing app to enhance your self-care 24/7, Occupational health service and flu vaccines


• A cycle to work scheme for the purchase of a bicycle and equipment for healthy, low carbon travel


• Significant investment in your career development, through learning and development, talent management, coaching, mentoring and on job experience


And we are

• Family friendly with enhanced maternity leave and pay, paternity leave (15 days), shared parental leave, adoption leave. Plus access to financial support for holiday play schemes and paid special leave (up to 5 days pa), eg for caring responsibilities


• Money friendly with access to a discounts platform including over 3000 discounts for supermarkets, eating out, leisure, holidays. Alongside a financial wellbeing programme


• Community friendly - offering paid leave to volunteer, 3 days basic/year plus an extra 3 days to support the national Covid effort


If you are successful, it is key to know all offers of employment are subject to satisfactory completion of our pre-employment checks which include:


• Right to work check


• 3 year employment history references


• DBS criminal record check


• Social media and adverse journalism check


• Driving licence check (if applicable)


• Fit to work questionnaire (for all), followed by a medical check (if applicable)