Digital Marketing Executive

Our client is well known in their field and loved by their customers. They have a fantastic reputation in the FMCG industry and are continuing to develop their brand and product offering with major growth across their ecommerce site.

As a Digital Marketing Executive, you'll play a crucial role in their marketing efforts, including being responsible for their email campaigns. Collaborating with cross-functional teams, you'll create and execute digital campaigns that engage their target audience and drive business growth. If you're a creative thinker, data-driven, and thrive in a fast-paced environment, we want to hear from you!

Responsibilities:

Email Marketing: Create, test, and optimize email campaigns. Craft compelling copy, analyse performance metrics, and refine strategies to enhance customer engagement.

Content Marketing: Collaborate with the SEO agency to produce keyword-optimized content. Manage the content calendar, ensuring timely delivery of high-quality articles, blog posts, and social media content.

Paid Media: Work closely with paid media agencies across platforms like Search, Facebook, and Programmatic. Monitor budgets, update ad copy, and analyse campaign performance.

Partnerships and Direct Mail: Identify online partnership opportunities and execute direct mail campaigns. Leverage partnerships to expand brand reach and drive conversions.

· Experience in running email campaigns from end to end including testing and analytics (Klaviyo would be beneficial but not essential)

· Familiarity working with external agencies and briefing teams.

· Ability to interpret data, identify trends, and make data-driven decisions.

· Think outside the box to develop innovative marketing strategies.

· Strong written and verbal communication to create compelling content.

· Organize and prioritize tasks effectively.

· Thrive in a dynamic environment and embrace change.