Digital Content Merchandiser

Screwfix Direct

Digital Content Merchandiser

Salary Not Specified

Screwfix Direct, Yeovil, Somerset

  • Full time
  • Temporary
  • Onsite working

Posted 1 week ago, 19 Apr | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 9bfcd73c5c6143e09f80917c4f3a5166

Full Job Description

  • Support the delivery of all digital content across all UK & IE digital platforms, including the APP and ISDB

  • Collaborate with internal stakeholders to ensure clear communication of all relevant content plans

  • Work closely with the SEO manager and SEO agency to deliver all SEO content required in an accurate and timely way t drive

  • Optimise categories & products for attribute data and onsite SEO opportunities

  • Enrich and improve our product data across all categories to support SEO, onsite search and online conversion rate

  • Write SEO copy across all products and categories and manage tracked keywords in Brightedge for both UK and ROI

  • Support the range expansion merchandising team with SEO & content requirements to drive range expansion sales

  • Proactively collaborate with the Customer Service centre to ensure continuous improvement of all content that drives customers to call with the objective to reducing calls where possible

  • Update and maintain all site propositional messaging, ensuring accuracy at all times

  • Plan and prioritise brand page requests, ensuring that execution meets the minimum content requirements for SEO and category hierarchy

  • Support the SEO team with the planning and execution of landing pages associated to buying guides

  • Support the Digital trading team with creative vision for relevant landing pages to communicate newness in ranges, technology and exclusivity

  • Drive and maintain up to date and optimised imagery & videography across all listed products

  • Manage and maintain all post launch category checks, ensuring that the site is constantly up to date with the correct and optimised links

  • Support the retail media team to deliver the required content within the timescales agreed with our supplies

  • Where relevant, measure, analyse and report regularly on the performance of content and assets and use this insight to make continuous recommendations to improve

  • Action all content changes required in a timely and effective way clearly communicating to all relevant stakeholders

  • Stay abreast of relevant competitor activity within content, understanding how others deliver content and use this insight to drive and influence change/improvements where required, Our Head Office is in Yeovil, Somerset: a beautiful location in the heart of the West Country. Within easy reach of London, working flexibly in Somerset offers a great balance of tranquillity and opportunity.

  • m
    active customers
    £
    bn
    in sales
    products overall

  • Analytical - has the ability to analyse & interpret data to make timely and considered decisions & actions. Ability to use GA4 at an intermediate level

  • Expertly make use of the merchandising and SEO systems to deliver in role

  • Preferable experience in Content Square

  • Experience in using ecommerce content management systems

  • Attention to detail and a deep understanding of customer journey optimisation

  • Ability to organise and prioritise a large number of tasks and work calmly under pressure

  • Flexible, enthusiastic and motivated with the ability to work to targets in a deadline driven environment.

  • Ambition and drive to learn / develop new skills

  • Good communication and interpersonal skills

    It's a great time to join Screwfix. Thanks to the hard work of our team and record-breaking sales, we're proud to be one of the fastest-growing retailers in the UK. And we want to pass that growth onto you.


  • Whether you're in procurement, digital, marketing or finance, there's a role here for you.

    Reporting to the Digital Merchandising Manager, as a Digital Content Merchandiser, you will be responsible for all things content related across all our digital platforms. This includes writing our SEO content, enhancing our product content and keeping our static web content up to date for our customers.

    This is a fixed-term contract opportunity until end of April 2025.

    We believe that a hybrid, flexible working approach offers you - and your colleagues - the best of both worlds. Face-to-face collaboration is an integral part of our warm, friendly culture, so you'll work from our head office three days a week, working flexibly around our core working hours of 10am-3pm. Beyond that, how, when and where you work is up to you. With a subsidised canteen, free parking and a comfortable, relaxed environment, we've worked hard to build an office you'll want to work in. We also know that, when it comes to school pick-ups and home deliveries, it's nice to have the flexibility to do both., We all do better when we're celebrated for who we are. Which is why a warm, equal and inclusive culture is integral to our culture at Screwfix. Our Employee Inclusion Network, 'Us', helps colleagues to share ideas and work collaboratively in pursuit of a fairer, more diverse workplace. With the support of our leadership team, 'Us' is comprised and led by true Ambassadors for Diversity & Inclusion. It's an open space where colleagues can share experiences, learn about allyship, and ultimately, feel free to be themselves.

    You do your best when you feel your best, so we've chosen benefits that truly matter and support your wellbeing.

    Subsidised canteen: We offer a great selection of hot and cold food at our subsidised canteen, as well as a warm, inviting place for you to eat. So whether you prefer a packed lunch or an easy life, we cater to all.

    Free parking: No one wants to spend their mornings circling around the car park. So whether you have a work vehicle or not, there'll always be a free spot for you and your car.

    Parental leave policy: We offer Enhanced Family Leave for our UK and ROI based colleagues. Our policies and resources are inclusive for all parents and include enhanced pay terms and generous leave policies. We've put everything we think you should know on our dedicated intranet page, ready for when you need it. Find out more on our website.

    Other benefits:
  • Award-Winning Pension Scheme

  • 20% Discounts at Screwfix & B&Q, plus discounts at other High-Street Retailers

  • Company Bonus up to 20%

  • Award-Winning Apprenticeship Schemes

  • MyGym discounts

  • Cycle-to-Work Scheme

  • Enhanced Family leave

  • Retail Trust counselling services

  • Life cover


  • Sustainability at Screwfix

    We're committed to building a better future for our community and our planet. That's why we're doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products and providing sustainable packaging. We're on a mission to put sustainability at the forefront of everything we do. Join us.

    We've worked hard to create a culture of inclusivity and genuine community. We're a company built on teamwork, and the best teams are ones in which everyone can share their view. Whatever your background, however you identify, you'll be listened to, encouraged, and given the tools and training you need to get ahead. You'll always know where you are with us. We're open. We're fair. And we believe in opportunities for everyone.