Marketing Insights Manager, ATS Linehaul

In this role, you will responsible for standardizing marketing performance data, and develop frameworks for regularly socializing tactics, results and insights across multiple stakeholder groups. You will become a strategic advisor to the marketing team by using historic data to guide recruiting, engagement and communication plans for our Shippers and carriers. As a key member of the marketing team, the ability to interpret analytics and build analysis is vital. Success in this role requires strong program management, high attention to detail, and being results-oriented and customer-centric in your approach.,

• Provide performance recaps on a weekly, monthly, and quarterly basis with key insights marketing performance. Includes generating insights to inform strategy and measure performance of marketing programs.


• Translate large, complex data sets into actionable insights for improvements


• Partner with Business Intelligence and Finance to build and validate attribution models for marketing programs


• Create marketing performance & spend dashboards to support business decision-making


• Proactively surface data-driven business opportunities


• Establish strong working partnerships with team members from Marketing, Finance, Business Intelligence, Data Science, and other stakeholders


• Serve as the main point of contact between the Marketing and Business Intelligence teams


• Develop and execute initiatives and a roadmap for Marketing improvements based upon program insights


A day in the life
We are looking for a Marketing Insights Manager who will own marketing analytics and provide actionable insights to our partner teams and our advertisers to make high impact business decisions. This is a critical role and your analytics efforts will influence account optimization and growth at scale to thousands of advertisers.


• A degree


• Knowledge of Excel (Pivot Tables, VLookUps) at an advanced level and SQL


• Experience defining program requirements and using data and metrics to determine improvements


• Experience working cross functionally with tech and non-tech teams


• Experience implementing repeatable processes and driving automation or standardization


Do you enjoy transforming data into actionable insights? Do you have a way with manipulating numbers and data? Are you a results-oriented individual who takes a data-driven approach to solving complex business problems?

The Marketing Insights Manger occupies a unique role at the intersection of business, technology, finance, marketing, statistics, data mining, and social science. To succeed in this role you should be passionate about working with large datasets and be someone who loves to bring data together to answer key business questions. You should have deep expertise in the creation and management of datasets and the proven ability to translate the data into meaningful insights. You should have a solid understanding of efficient and scalable data mining and an ability to use the data in financial and statistical modeling. In this role, you will have ownership of end-to-end development of solutions to complex questions and you will play an integral role in strategic decision-making.

The successful candidate will be comfortable with advanced SQL query design and data mining techniques, have strong analytical and communication skills, and have a passion for using data to drive business decisions. You attack complex business questions with data and curiosity, diving below the surface to identify the root cause. You develop strong working relationships with business partners to define and understand key business questions and analyze data to answer those questions - driving strategic business decisions.,
• Master degree


• Experience in driving end to end delivery, and communicating results to senior leadership


• Experience leading process improvements


• Experience building processes, project management, and schedules
  
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